Innovation in CXO Advisory Services CSG helped a well-established company expand offerings and presence using strategic partnerships and programs.		CSG's Role We identified and tested likely segments and functional areas, settling on three. We introduced the CEO to key opportunities in each segment and remained involved to assist with pilots.
Problem A well-established company in the NY Metro area believed strategic partnerships would help them grow. The CEO also sought to expand beyond their current target markets. White label programs, strategic partnerships and defined programs for specific verticals were envisioned.	Challenge The company lacked the experience, time and resources required to develop the necessary strategies, identify possible candidates, engage and close for pilots. The company needed professional help in developing alternate paths to market which were attractive such as white label, OEM and other channels beyond their core strengths.	Solution We facilitated joint discussions with senior management and helped to define trials that met the objectives of all parties. Today the company is meeting their growth requirements and anticipates continued expansion using industry specific solutions.